The Obvious Choice Summit Has Concluded! Thank You to All Who Participated



If you want lifetime access to all talks, you can purchase below with 100% of what you pay going to support families battling pediatric cancer

Purchase Lifetime Access & Support Charity

From: Jonathan Goodman
Toronto, Canada

Marketing to humans these days has become so (in)human. 

Vainly trying to become an influencer isn’t a good way to grow a business. Human Avoidance Marketing (HAM) doesn’t work.

This free summit is your recalibration.

Research shows that over 90% of sales are ‘silent’ in that they still happen through trust and word of mouth.

They’re silent, because we don’t hear about them.

For that reason, we focus too much on the remaining 10%, the leftover scraps, that can be measured or seen.

The truth? By the time a sale can be measured, all of the Obvious Choices have already been hired.

This summit is about the 90% of sales that happen behind closed doors. It’s about how you can become one of the success stories you don’t hear about.

But also, it's about being able to do the work that you love to do.

And yes, it's about making enough money to pursue your passion.

But mostly, it's about being yourself.

We're going to teach you how to market and sell to humans. Because no matter how much technology progresses, humans stay the same.

I hope you join us,


Who you'll be learning from:

Real Speakers Making a Real Difference in the Real World

$100 million business owners, 7-figure Mompreneurs, and leading researchers on marketing, focus, and happiness.

(Tap / click on any pic for bios.)

Purchase Recordings Access

100% For Charity

In October 2022, five-year-old Nova Kennedy had a dinnertime headache. In 48 hours, she was in emergency surgery for brain cancer.

Over the next nine months, Nova bravely faced surgery and six grueling rounds of chemotherapy. Without financial support, her family would also have had to face a lifetime of debt.

Her story sheds light on an often-unseen aspect of childhood cancer: financial devastation. With average costs at a staggering $833,000, many families find themselves facing serious debt and income loss.

Together, we can help.

The Obvious Choice Summit is in Support of the Tyler Robinson Foundation.

Though the summit has concluded, you purchase lifetime access of the recordings for $99 and/or make a donation.

100% of all revenue collected through recording purchases, donations, and sponsorships will be donated to the Tyler Robinson Foundation (TRF) in Nova's name.


The Tyler Robinson Foundation (TRF) provides crucial financial assistance to families battling pediatric cancer, helping with rent, utilities, transportation, and more. Their aid was pivotal for Nova's family, allowing them to focus on her recovery.

Now in remission, Nova's story is a call to action, underscoring the importance of organizations like TRF. Together, our support for TRF will enable more victories for children like Nova, ensuring families can focus on what truly matters: a healthy, cancer-free future for their children.

Purchase Lifetime Access (100% Going to Tyler Robinson Foundation)
Make a Donation to the Tyler Robinson Foundation (Set Any Amount)